The Challenge: Selsun Blue Anti-dandruff Shampoo entered a Philippine market with very strong brands competing for consumer attention and loyalty. iDyll designed a website for Selsun Blue with an attention-grabbing homepage that instantly communicated the product's clinically-proven efficacy and its benefit.

iDyll's Creative Idea: People confidently hanging upside down became the signature visual of the brand. This key visual communicated in a snapshot the superior benefit Selsun Blue promised, setting it apart from its competition.

iDyll's Project Roles

• Communication Strategy and Concept Development
• Creative Execution
• Website Design & Development