Integrated Creativity is iDyllic
Inheriting the strong strategic backbone of Dyll, its mother agency, iDyll Digital always aims to give its clients integrated marketing ideas that can be applied 360-degrees within the digital field--and even outside it.
Here's an example of integrated creative digital marketing for one brand: Selsun Blue Anti-dandruff Shampoo.
Ground your brand in what matters most to the consumer, and from there, watch it take flight.
The first step we take for each campaign we launch is a Concept Board. In one snapshot and a paragraph, it summarizes what the campaign is all about. iDyll aims for creative campaigns that are "ownable" -- or what we believe will pass the "blind brand" test. That is, take any piece of communication, cover the brand name, product or logo and it should still be unmistakably your brand. In one glance, it should be YOU.
SOCIAL MEDIA MANAGEMENT
Stir engagement with beautiful Instagram grids and dynamic Facebook pages.
The challenge with integrated communications in the digital age is how to remain distinctive and recognizable while fostering affinity with the audience in the ever-increasing and evolving touchpoints online. iDyll promotes engagement with content that lets the brand message rise above product sales pitches, reaching out to address personal aspirations that resonate with fans and followers.
WEB VIDEOS
TV ads are crafted for audiences generally glued to a program. Web videos are made for those free to swipe, scroll and skip away. Catch them.
Three seconds. That's about all the time you have to grip the viewer before they decide to leave. Having a web video isn't as simple as getting a made-for-TV ad and posting it on YouTube. iDyll puts a combination of psychological engineering, storytelling skills and visual artistry into play to get the audience to stick around until the end.
DIGITAL ADVERTISING
Be there. Be noticed. Be remembered.
There was a period of time wherein people thought banner ads were at the brink of fading away. But the digital world is a beast that adapts so quickly, "survival of the fittest" has acquired a whole new meaning. As traditional media continues to decrease in reach, digital advertising is morphing into countless shapes and forms, finding its way into every nook and cranny online.
WEB DESIGN
Build a lovely home where both the curious and the loyal can spend time with your brand.
A website is the best place for a consumer to get to know you. On top of projecting your brand personality and offerings in vivid clarity, everything there is organized. Highly informative. And content is evergreen. iDyll likes to keep things simple so visitors can easily find their way around and everything they need to know is within easy reach.
