The Challenge: Direct Link is a pioneering car insurance company whose clients enjoy an outstanding range of extra benefits little known by the general public. It needed a digital campaign that would present the long list of advantages in a cohesive way that, when put together, would paint a distinctive and unique brand identity.
iDyll's Creative Idea: The brand name Direct Link was derived from the fact that it gets rid of the middleman. This meant each client dealt directly with the company's representatives--leading to strong client-company relationships. iDyll turned towards a metaphor of easy conversations between a man and a woman, demonstrating how Direct Link is more than car insurance. It's a great relationship.
iDyll Project Roles:
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- Communication Strategy & Concept Development
- Creative Execution