The Challenge

Japan's No.1 Face Lotion, much-awaited in the Philippine market, needed to be introduced in a manner that captured the brand philosophy of PERFECT X SIMPLE. The website also needed to educate the market on its ingredient story and how to maximize the benefits of the entire hydrating line when applied using the traditional Japanese means of application while painting a clear brand personality.

iDyll's Creative Idea

iDyll put the focus on the moisture that its key ingredient--Hyaluronic Acid--delivers. "Love that Moisture" became the theme with water splashes, ripples and droplets populating the site to capture the promise of being able to lock in an ocean with each drop for deeply moist skin.

iDyll Project Roles

• Concept Development
• Creative Execution
• Website Design & Development