When Jollibee Foods Corporation (JFC) set out to introduce the Happy Plus Card, there was a need to educate the market on this new cashless payment system that's also a customer loyalty program. iDyll came up with a WEB VIDEO SERIES that entertained as well as informed the happy customers on how to use their new currency and win rewards in the process.
iDyll's Project Roles
- Concept Development
- Creative Execution and Web Video Production