The Challenge:

Introduce a fluoride-free toothpaste in the Philippine market in a manner that educates about the benefits without sounding clinical. Xywhite needed a website that was informative yet engaging and light-hearted in tone.

iDyll's Creative Idea:

Give people 1,001 reasons to smile! That's how Xywhite is able to enumerate Xylitol's many benefits and the reasons behind them--with a smile! This theme is also reflected in its Facebook presence as its information campaign extended into social media.

iDyll's Project Roles

• Communication Strategy and Concept Development
• Creative Execution
• Website Design & Development